Etisalat launches GEM Loyalty Program..celebrates 5th anniversary

From Left: Tolu Ogunkoya, MD, MediaReach; Matthew Willsher, Acting CEO, Etisalat Nigeria; Enitan Denloye, Director, Brands & Communication, Etisalat Nigeria; and Chris Ubosi, CEO, Megalectrics.

Etisalat is 5! And in celebration of its anniversary the telco launched a new high value proposition tagged “Etisalat GEM”. The event which held at the pool side of Radisson Blu, Victoria Island had in attendance over 200 of its High Value customers as well as celebrities, staff, partners and friends of the company.

Etisalat’s acting CEO, Matthew Willsher said that the loyalty scheme “will improve customer experience on the network”. He added that the package allows customers to enjoy free data bundles, special invites to exclusive Etisalat events, FREE VIP (box) tickets to watch FC Barcelona live match at the Nov camp, shopping vouchers and a high value identity card which they can use to gain express service at any Etisalat Experience Centre nationwide among others.

Well it was not all talk, canapés and champagne, the evening also witnessed an exclusive theatrical performance of SARO The Musical, music from Seun Kuti and his Egypt 80 band, and a synchronized fireworks display in select parts of Lagos to the delight of guests.

See pics below...